Virgin Australia

Responsive design for a B2B flight booking app & customer loyalty app.

The Problem

Virgin Australia needed a brand new user-centred design for their B2B bookings and customer loyalty program.

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The Solution

The client provided detailed requirements and wireframes to work from - so I was able to focus my attention on making every UI element as intuitive and simple to use as possible.

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The result

The client's expectations were exceeded by the level of detail used to simplify the entire process as well as each individual UI element in the product.

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What I did

UX research and analysis

High fidelity designs

Style guides & design rules

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The B2B booking system

Some UX features explained...

Seat selection - Left panel highlights the current passenger for selection, it was important to keep this highlighted passenger information on the same eye line as the seating map so the user can always see this information at the same time and avoid confusion.

Booking summary Strip - Sticks to top of page for quick and easy access and consistent view of price. Expands to allow quick changes at any point without interrupting the user flow.

Number of passengers travelling - Highly simple and visual selection method, requiring only one click from the user on the adult icon rather than multiple clicks on a "+" icon or dropdown selection. If children and infants need to be added these sections expand when clicked to allow further selection.

Dropdown auto suggestions - All dropdown selections have automatic suggestions to most popular/frequent selections - giving the user a more intuitive experience.

‍Search auto suggestions - Location search inputs have suggestions grouped by country making it much easier for the user to scan the suggestions.