The Client
Frankie 4 is Australia's industry leader for women's podiatry shoes. They wanted a website to highlight the quality of their product.
The Problem
Frankie4 is a premium women’s fashion shoe that look great but have also been crafted by Physiotherapists and Podiatrists. Their old website didn't illustrate that their product is more than just a shoe, nor did it have the instant impact of a high-end, luxurious fashion brand.
The Solution
A minimal & modern, yet subtlety edgy style was implemented across the new design for Shopify. Beautiful product imagery had to take centre stage as with all good eCommerce fashion websites - however accompanying these with appropriate fonts and subtle hints of a consistent yet reserved style was the real design challenge. Most of the splashes of colour and brand personality were introduced through hover states and subtle transitions. The result is a premium yet approachable site with usability at it's core.
The Result
Frankie4 saw a high double-digit increase in online sales. They were delighted with how their brand and it's existing personality was treated and complimented.
